Support Anti-Diversion of Your Favorite Salon Products

When you walk into your local drug store and find your favorite salon professional haircare on sale '2 for 1 deal', you're probably thinking, "Awesome! This will save me a trip to the salon, and it's a steal!" Well you might want to think again before you purchase because the product could be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use and might actually harm your skin from an irritation or even infection.

Diversion is when products are sold in "unauthorized" places. Often times salon products will label their bottles mentioning the product is only guaranteed when purchased exclusively from a salon professional. It is not uncommon to find professional salon product local grocery store, drugstore, online or at a discounter. Salon professional products you find outside of a salon are considered to be "diverted." Contrary to believe, it is not illegal for retailers like your local drugstores to carry these products because one they are purchased from the people who are involved in the diversio , the take ownership and profits of these products.

This should make a person wonder, who is contributing to this gray market? A divertor will approach a salon or distributor and offer to pay 10-30% over cost, and in turn the provider of the products will make an under the table profit. After the people committing the diversion receives the orders, they remove batch codes so the consumer or anyone else trying to track the products will not find the source of the diversion. This puts the consumer at risk in the case that a batch needed to be recalled by the company, the consumer would never know if the product they purchased was included. In some cases, the products are purposely tampered with or diluted. The products are then shipped to mass retailers nationwide, and sold at your local supermarkets and drug stores.

The bottom line is if you want to ensure your professional salon products are authentic, you should only purchase them from your salon professional. If you are willing to take good care of your hair and skin, you won't want to purchase a product that could be counterfeit, tampered with, or outdated. Spread the word to your friends and family about diversion, and next time you visit your local supermarket or drugstore, pass up the 'professional hair and skin care section.'


For more information go to:

http://blogs.moneycentral.msn.com/smartspending/archive/2008/04/30/beware-when-stores-sell-salon-only-hair-care-products.aspx

http://www.redkensalon.com/anti-diversion-policy