Support Anti-Diversion of Your Favorite Salon Products

When you walk into your local drug store and find your favorite salon professional haircare on sale '2 for 1 deal', you're probably thinking, "Awesome! This will save me a trip to the salon, and it's a steal!" Well you might want to think again before you purchase because the product could be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use and might actually harm your skin from an irritation or even infection.

Diversion is when products are sold in "unauthorized" places. Often times salon products will label their bottles mentioning the product is only guaranteed when purchased exclusively from a salon professional. It is not uncommon to find professional salon product local grocery store, drugstore, online or at a discounter. Salon professional products you find outside of a salon are considered to be "diverted." Contrary to believe, it is not illegal for retailers like your local drugstores to carry these products because one they are purchased from the people who are involved in the diversio , the take ownership and profits of these products.

This should make a person wonder, who is contributing to this gray market? A divertor will approach a salon or distributor and offer to pay 10-30% over cost, and in turn the provider of the products will make an under the table profit. After the people committing the diversion receives the orders, they remove batch codes so the consumer or anyone else trying to track the products will not find the source of the diversion. This puts the consumer at risk in the case that a batch needed to be recalled by the company, the consumer would never know if the product they purchased was included. In some cases, the products are purposely tampered with or diluted. The products are then shipped to mass retailers nationwide, and sold at your local supermarkets and drug stores.

The bottom line is if you want to ensure your professional salon products are authentic, you should only purchase them from your salon professional. If you are willing to take good care of your hair and skin, you won't want to purchase a product that could be counterfeit, tampered with, or outdated. Spread the word to your friends and family about diversion, and next time you visit your local supermarket or drugstore, pass up the 'professional hair and skin care section.'


For more information go to:

http://blogs.moneycentral.msn.com/smartspending/archive/2008/04/30/beware-when-stores-sell-salon-only-hair-care-products.aspx

http://www.redkensalon.com/anti-diversion-policy

The Secret to Perfect Curly Hair - Biolage Collection

Modern curls are loose and touchable, they are noticably smooth, hydrated and never frizzy. And the best place to start to get luscious weightless curls is with your shampoo and conditioner. My choice?






Biolage by Matrix Ultra Hydrating Shampoo & Conditioner

Biolage is the only shampoo that actually reduces unwanted volume and eliminates frizz from humidity. This is a huge life saver if you suffer from super frizzy hair. Having dry curly hair is a common problem because the the hair's natural oils take longer to travel down the hair shaft. This is why curly hair often times looks better and is more manageable a day or two after shampooing. Biolage's aloe vera algae formula keeps hair hydrated and makes hair easier to style so it looks great the same day you wash it.

All genuine Matrix products are sold exclusively in salons and are only guaranteed if purchased from a salon. But you might come across a few bottles in your local supermarket, drugstore, online or at a discounter. Salon professional products you find outside of a salon are considered to be ''diverted."

Stay tuned for the next post that supports Anti -Diversion.

Amarte Triggers Childhood Memories

Fact: scent is the strongest sense tied to memory. I couldn't agree more with this statement after my first use of Amarte's Aqua Veil Pure Hydration Serum. The serum features natural herbs and intensive moisturizing ingredients to soften the skin. Unlike traditional serums, it's a light humectant which means it draws in moisture from the atmosphere and retains it within your skin. When applied it leaves so sticky or oily residue; just smooth silky skin.
When I was a child, my mom would frequently eat at a Korean restaurant in Oakland's Jack London Square. As an after dinner treat, they would give Haitai's Korean melon chewing gum. It sweetest scent of melon and tasted as good as it smelled. It was my favorite gum as a child so when my mom would get the chance she would always take a little extra for me. Unfortunately it is very hard to find in stores or anywhere else for that matter, but it can be found online.

What's neat about this product is that when it's applied it gives your face a nice cooling sensation that isn't too intense. It's the affect of the 'magic water' aqua veil that is formed after applying which is an interesting concept. I evaluated the box and found something even more interesting - this product is made in Korea. Now how's that for coincidence?

Revlon's Memorable Vintage Advertisements

The Parker sisters were beautiful, no doubt about it.

These Revlon ads from the 1950's and they are absolutely gorgeous as well as inspiring. Small waists, red lips, beauty marks, hosiery, roller curled hair and defined brows --the entire overall look seems like its locked in a time capsule that the present day keeping peeking into and taking ideas from.

My favorite products inspired by the 1950's

Sephora brand lip attitude - Chic Ruby 13, the perfect classic red
Lancome retractable lip brush
L'Oreal Carbon Black Telescopic Precision Liquid Eyeliner in Carbon Black
Sally Hansen Hard as Nails in cardinal
My All time favorite shade of nail polish -Rimmel Lasting Finish Lycra Wear in 391 Celebrity Bash.



“I'm yet another resource-consuming kid in an overpopulated planet, raised to an alarming extent by Hollywood and Madison Avenue, poised with my cynical and alienated peers to take over the world when you're old and weak.” - Bill Watterson